brief / approach

The brief was to invent a persona for Lene...  She had already decided on a name, and I came up with visual ideas based  on her being  an eastern european refugee, who had heard about new wave and punk and escaped to Stiff, well to London at least...

So to add some exoticism I spelt her name out phonetically as well on the promo stuff - and drew 'barbed wire' lettering (similar to the style of the razor blade text I did on Richard Hell's 'Blank Generation' cover) for the campaign -  the back cover picture - of a sniper hiding in a dead horse - was from an old WW2 war comic...

So Lene comes from the East, pigtails, lots of netting and lacey bits. Bridal, &/or like cinderella-ish. Making your own stuff, make and mend. It was punky in a way...

We did loads of promotional stuff for Lene.  She thought the whole concept was great fun.

backstory

The photo is by Brian Griffin. Dave Robinson (the Head of Stiff) had been a photographer and would often choose or reccomend  photographers for shoots.  Brian was somewhat frustrated because a lot of his work was corporate stuff for  big business.  He did all the pictures of Lene from then on - he was brilliant at finding new takes on the old promo photographs of a band cliches...