masthead


Into The Hot LP

Floy Joy

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          title: Into The Hot LP
   artiste/band: Floy Joy
   record label: Virgin
         format: 12" LP
   release date: 1984
           misc:


brief / approach

I had a lot of work from Virgin where they wanted me to create a new look & imagery - which I loved doing...

It's an 18" square orange box from a market place, the idea was that it was compartmentalised, with each section representing a track from the album. It's 3D sculptural collage - like a doll's house, but made of things that might be teenager's leftovers. They are all cheap, ephemeral plastic toys as you would get from a newsagents or sweet shop...

At first I had just a track listing, later on a lyric sheet.

The background texture was made thus: Cover a cutting mat with thin strips of masking tape crossword style, criss-cross at 45 degrees with a scalpel and take lots of bits out. Put a piece of tracing paper over it and with a very soft pencil (Swan Stabilo, oil and pastel combined) rub all over like a brass rubbing. A technique I used many times...

The 'Into the Hot' lettering was 90% opaque, to make it very slightly transparent. They had a logo already, so I did a hand-drawn version of it to match in...

backstory

I've still got the painted collage but unfortunately a lot of the items have degraded and the elastic in the toys bracelet & necklace has completely disintergrated - next time I won't buy such cheap stuff..!