masthead


Win or Lose

Lew Lewis Reformer

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          title: Win or Lose
   artiste/band: Lew Lewis Reformer
   record label: Stiff Records
         format: 7" single bag
   release date: 1979
           misc:


brief / approach

...my starting point was a B&W contact sheet of the band's recent photo session - as used in the multiple backgrounds behind the cars -  and my multiple image line drawing of a 50's Cadilac - as Lew was really into them...

...in order to 'colour it in' you had to  have your image/illustration separated out into 4 'layers' - one for each of the CMYK colours - this type of artwork for the printer usually consisted of a high quality artboard base for the black (mainly text & lines...) and 3 exactly aligned together (or Registered) semi-transparent overlays for the CMY colours - this was know as print-ready or camera-ready artwork for the printers to print from... 

...when you mix solid (100%) cyan & solid yellow you get a bright green, mixing solid magenta with solid yellow gives you pillar box red, solid cyan & solid magenta gets you dark purple - when you mix or overlay 50% dot tones of magenta with 50% dot tones of yellow you get orange,  solid cyan & 50% magenta makes a dark blue, 50% cyan & 50% magenta gets a lilac and so forth - you get the idea of how many permutations of colours & tones you can achieve...

...to actually get the final colours exactly where you want them you 'colour in' with solid black the chosen areas on each of the relevant (C, M, Y or  K) overlays - usually so they overlap - or use halftone dots (like in old comic books) to get lighter tones* to show the printer which bits are to be printed cyan, magenta, yellow & black - so, for instance, with the red car; the bonnet/hood was coloured in black on the magenta overlay and the yellow overlay so the combined overprinted colour would make red - and the orange bit is done by combining 50% magenta halftone dots on top of 50% yellow dots and so forth...

*Top Tip: there's more details about these processes and using halftone dots over in the entry for Wrecless Eric's Big Smash cover Backstory/Approach...

backstory

...this 7" 'picture bag' cover for Lew Lewis'  Win or Lose single & its poster charts the beginning of  my technical learning curve  where I learnt how to separate & 'hand mix' all the colours you required for something to be printed in 'full colour' using the universal standard 4 colour printing process - known as CMYK - that everything you've ever seen printed commercially has used...

 ...now, in the digital era, when you've created an image/piece of work you just click on 'print' and the computer makes all the colour separations for the printer to print from...

CMYK printing uses 4 semi-transparent ink colours ; Cyan (a bright, lightish blue), Magenta (a pinky,  light purple), Yellow (almost neon) & Black or K  (K is printer's shorthand for black) to 'make' a representation of all the colours, tones & hues we see - whether added together separately - like colouring in a picture or for reproducing for print a full colour photographic image...